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Friday 30 October 2015

When Prime Minister slid down a magazine cover

It was the year 2001, in the 2nd mandate of the Portuguese Prime Minister António Guterres.

This year in February, May and July, the magazine VISÃO published three Guterres images, to illustrate its articles, which represent a stark reminder of the critical political moments of his government, which culminated in the resignation of the Prime Minister in December of that year.

The series of photos, then, is one of the best and creative political comment I have ever seen made by the mass media.

In the pictured of February 2001, Guterres is photographed at the top of the São Bento Palace staircase, the entire width of the central page, and the purpose of the article is creasing his plans for crisis control.

How? The photo was taken from the bottom up, with the Prime Minister in a decided pose, arms crossed, with the caption "What I'm going to do"!

February 2001

However, in May 2001, things were not going well to Guterres, and the cover of VISÃO illustrates, clearly, the disorientation of the Prime Minister face the crisis.

How? Guterres is photographed in an undecided pose, foot on the air, hands face up, head tilted and quizzical facial expression, with the caption "Now what do I do?"

May 2001

Finally, in July 2001, things were even worse, and the magazine cover illustrates the foreseeable drowning of the government.

How? Guterres is photographed with only half of his head, placed at the bottom of the cover, as if to slip, and with  the caption "Guterres hit ground?"

July 2001

Later this year, compared to the disaster of the Socialist Party in municipal elections, Guterres calls for the resignation of his government.

He left Portugal, then went to the UN, and it seems that he refuses to return ... ever again.

That must have hurt ... just slide down the magazine cover ...



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